Over the years, there's been a shift towards website builds using pre-built templates that can be customized by a designer and then updated by the client or their in-house Marketing Director. More small business owners are using this option, so I've become highly skilled with a few of the popular platforms, such as WordPress, Weebly, and SquareSpace.
SEO implementation is available, and includes testing search terms, assessing initial site ranking, applying Google and Bing best practices. Suggesting page titles, URLs, headline writing, search descriptions for each page, and adding other search tags. Search results are monitored through Webmaster tools to measure ranking improvements over time.
WordPress site for Certified Professional Career Coach who needed a Design Doctor and Brand Energizer for her existing site. Marketing was strengthened with the addition of targeted affirmations and copy additions that tied the emotive content of photos to key words. SEO enhancements made at the top 5 levels of search.
Jim Colao wrote the tagline "Prepare to Get Hired" which aptly and concisely states the services being offered and the end-goal for the company's clients.
WordPress site for an industry-leading Insurance and Risk Management Recruitment company. The client's first site was in dire need of rebranding on all levels. Jim Colao worked closely with the copywriter to help streamline the content flow and improve SEO. The client had several specific preferences, such as using only photos to describe his brand, and using scheduling forms that are anchor-linked in multiple places.
The client reported that within 4 months of the new site launch, typical search queries for companies like his, resulted in his company name moving from the bottom of page 2 results to the top of page 1 results, ahead of his main competitor.
Design and copy improvements were made to this WordPress site for an IT Security company. Based on the existing corporate color palette, Jim Colao redesigned the site by adding new photos and several "call to action" areas on each page, as well as developing new copy and descriptive subheads to help increase search relevance. Other content was reorganized for better readability and dynamic flow.
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