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Over the years, there's been a shift towards website builds using pre-built templates that can be customized by a designer and then updated by the client or their in-house Marketing Director. More small business owners are using this option, so I've become skilled with a few of the popular platforms, such as WordPress.
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SEO implementation is available, and includes testing search terms, assessing initial site ranking, applying Google and Bing best practices. Suggesting page titles, URLs, headline writing, search descriptions for each page, and adding other search tags. Search results are monitored through Webmaster tools to measure ranking improvements over time.
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keystrategies.comWordPress site for an industry-leading Insurance and Risk Management Recruitment company.
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careertactics.bizWordPress site for Certified Professional Career Coach who needed a Design Doctor and Brand Energizer for her existing site. Marketing was strengthened with the addition of targeted affirmations and copy additions that tied the emotive content of photos to key words. SEO enhancements made at the top 5 levels of search.
Jim Colao wrote the tagline "Prepare to Get Hired" which aptly and concisely states the services being offered and the end-goal for the company's clients. |
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envisioningarts.comCustomized site for a Chicago photographer / historian, that highlights his passion for nature as inspiration for energy, motivation, and healing.
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blackswantechnologies.comDesign and copy improvements were made to this WordPress site for an IT Security company. Based on the existing corporate color palette, Jim Colao redesigned the site by adding new photos and several "call to action" areas on each page, as well as developing new copy and descriptive subheads to help increase search relevance. Other content was reorganized for better readability and dynamic flow.
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idolportraits.comCustomized site for New York-based artist/film maker Jeff Reid who paints 7' portraits of his lifetime idols. The artist signs his work with his iconic "X" and this was tiled to become the page background image.
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pluggedmusic.comCustomized site for a small music production partnership that offers custom music scores and ready-to-use music library tracks. Jim Colao developed the content, provided media optimization, and art direction.
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